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Projects
Welcome to Helly Patel's marketing student portfolio! Here you can find a collection of my latest projects and blogs, which highlight my marketing skills and expertise. Browse through and discover how I have successfully implemented marketing strategies to achieve business goals.
Case Study and Project work
Project Planning
Objective: As part of my international business coursework, I worked on a group presentation, which is a comprehensive project plan for the successful execution of a hypothetical project within the company.
Overview: This project involves intricate planning, resource allocation, and risk management to ensure its smooth progression.
Key learnings: The presentation covers several crucial aspects, including project stakeholders, work breakdown structure, RACI chart, estimated budget, Gantt chart, and a risk and contingency plan.
Overview: This project involves intricate planning, resource allocation, and risk management to ensure its smooth progression.
Key learnings: The presentation covers several crucial aspects, including project stakeholders, work breakdown structure, RACI chart, estimated budget, Gantt chart, and a risk and contingency plan.
Infographic for AI in Marketing
Objective: As part of my marketing coursework, I had the opportunity to develop an engaging infographic.
Tools used: Canva and Visme.
After completion, I gained valuable software proficiency, which also allowed me to showcase my creativity and visual communication skills.
Tools used: Canva and Visme.
After completion, I gained valuable software proficiency, which also allowed me to showcase my creativity and visual communication skills.
Objective:
Illustrate the effectiveness of LinkedIn advertising in enhancing brand visibility and engagement while offering actionable insights for our clients.
Overview:
This presentation provides a comprehensive overview of leveraging LinkedIn marketing to drive success. We cover audience targeting, exemplifying strategies through a company case study. We delve into various advertising formats, explore insights obtainable, and detail post-campaign analysis for optimization towards ROI on LinkedIn's platform.
Key Learnings:
Audience targeting, ad Ad proficiency, Insight Application,
ROI Optimization.
Illustrate the effectiveness of LinkedIn advertising in enhancing brand visibility and engagement while offering actionable insights for our clients.
Overview:
This presentation provides a comprehensive overview of leveraging LinkedIn marketing to drive success. We cover audience targeting, exemplifying strategies through a company case study. We delve into various advertising formats, explore insights obtainable, and detail post-campaign analysis for optimization towards ROI on LinkedIn's platform.
Key Learnings:
Audience targeting, ad Ad proficiency, Insight Application,
ROI Optimization.
Strategic Plan
Objective of Assignment: To develop skills in strategic decision-making using tools such as VRIO Analysis, Blue Ocean Strategy, Porter's Five Forces, Strategy Canvas, and Perceptual Maps.
Overview: Hone skills in strategic management by utilizing these tools to create effective strategies for companies and brands based on robust analysis.
Key Learning: Acquired the ability to synthesize complex data into practical, data-driven solutions for strategic decision-making in business.
Overview: Hone skills in strategic management by utilizing these tools to create effective strategies for companies and brands based on robust analysis.
Key Learning: Acquired the ability to synthesize complex data into practical, data-driven solutions for strategic decision-making in business.
Loblaws Brand audit
Overview:
In our group project focused on Loblaws, we conducted a comprehensive analysis using research, audits, and digital marketing tools. Our presentation encapsulated findings on Loblaws' brand identity, market positioning, and digital presence, showcasing our expertise in brand management and digital marketing strategies.
Key Learning:
1. Analytical Proficiency:
This project honed our analytical skills, allowing us to delve deep into Loblaws' brand dynamics through research and audits.
2. Strategic Insight: Through the examination of Loblaws' digital presence, we gained strategic insights into effective brand management and digital marketing strategies.
3. Collaborative Teamwork: Working together, we effectively leveraged each other's strengths to deliver a comprehensive analysis, highlighting the importance of teamwork in achieving project success.
In our group project focused on Loblaws, we conducted a comprehensive analysis using research, audits, and digital marketing tools. Our presentation encapsulated findings on Loblaws' brand identity, market positioning, and digital presence, showcasing our expertise in brand management and digital marketing strategies.
Key Learning:
1. Analytical Proficiency:
This project honed our analytical skills, allowing us to delve deep into Loblaws' brand dynamics through research and audits.
2. Strategic Insight: Through the examination of Loblaws' digital presence, we gained strategic insights into effective brand management and digital marketing strategies.
3. Collaborative Teamwork: Working together, we effectively leveraged each other's strengths to deliver a comprehensive analysis, highlighting the importance of teamwork in achieving project success.
B2B SELLING
Objective:
Tailored B2B Solutions:
The objective was to develop tailored approaches for B2B projects, spanning software solutions to strategic consulting, with the aim of enhancing operational efficiency and driving growth for client businesses.
Diverse Offering Exploration:
Through these projects, we aimed to explore a diverse array of offerings designed to meet the unique needs of B2B clients across various industries, leveraging our studies to deliver impactful results.
Key Learning:
Customized Solutions Development: By working on these projects, we learned the importance of developing customized solutions that address the specific challenges and goals of B2B clients, ultimately driving greater efficiency and growth.
Industry Adaptability: Our experience across different industries taught us to adapt our approaches and offerings to meet the unique requirements of each sector, enhancing our ability to deliver value and drive success in diverse B2B environments.
Tailored B2B Solutions:
The objective was to develop tailored approaches for B2B projects, spanning software solutions to strategic consulting, with the aim of enhancing operational efficiency and driving growth for client businesses.
Diverse Offering Exploration:
Through these projects, we aimed to explore a diverse array of offerings designed to meet the unique needs of B2B clients across various industries, leveraging our studies to deliver impactful results.
Key Learning:
Customized Solutions Development: By working on these projects, we learned the importance of developing customized solutions that address the specific challenges and goals of B2B clients, ultimately driving greater efficiency and growth.
Industry Adaptability: Our experience across different industries taught us to adapt our approaches and offerings to meet the unique requirements of each sector, enhancing our ability to deliver value and drive success in diverse B2B environments.
Email Marketing Communication
Objective:
1. Compelling Email Creation: The objective was to craft an email for Sarfaras Restaurant, featuring an exclusive offer for the first 1000 customers, aimed at driving return sales and fostering customer loyalty.
2. Targeted Messaging and Engagement Optimization: My focus was on tailoring messaging to the target audience, optimizing subject lines and content for maximum engagement, and ensuring adherence to brand guidelines for consistent representation.
Key Learning:
1. Audience-Centric Communication: Crafting the email allowed me to understand the importance of tailoring messages to specific audience segments, ensuring relevance and resonance.
2. Action-Oriented Design: Through this project, I honed my skills in designing emails strategically to drive action, foster meaningful connections with recipients, and achieve business objectives for Sarfaras Restaurant.
1. Compelling Email Creation: The objective was to craft an email for Sarfaras Restaurant, featuring an exclusive offer for the first 1000 customers, aimed at driving return sales and fostering customer loyalty.
2. Targeted Messaging and Engagement Optimization: My focus was on tailoring messaging to the target audience, optimizing subject lines and content for maximum engagement, and ensuring adherence to brand guidelines for consistent representation.
Key Learning:
1. Audience-Centric Communication: Crafting the email allowed me to understand the importance of tailoring messages to specific audience segments, ensuring relevance and resonance.
2. Action-Oriented Design: Through this project, I honed my skills in designing emails strategically to drive action, foster meaningful connections with recipients, and achieve business objectives for Sarfaras Restaurant.
Interactive Marketing
Objective:
Comprehensive Analysis: We aim to analyze leading companies' interactive marketing strategies to identify strengths, weaknesses, opportunities, and threats in the digital landscape.
Strategic Recommendations: Our goal is to provide actionable recommendations grounded in innovative analysis to enhance engagement, boost brand awareness, and improve ROI for PC Optimum.
Key Learning:
Channel Effectiveness: We've gained insights into the effectiveness of various interactive marketing channels, guiding our recommendations for optimizing digital presence.
Engagement and ROI: Our analysis uncovers strategies for driving engagement and boosting ROI, informing tactics to propel the brand forward digitally, and fostering customer loyalty and satisfaction.
Comprehensive Analysis: We aim to analyze leading companies' interactive marketing strategies to identify strengths, weaknesses, opportunities, and threats in the digital landscape.
Strategic Recommendations: Our goal is to provide actionable recommendations grounded in innovative analysis to enhance engagement, boost brand awareness, and improve ROI for PC Optimum.
Key Learning:
Channel Effectiveness: We've gained insights into the effectiveness of various interactive marketing channels, guiding our recommendations for optimizing digital presence.
Engagement and ROI: Our analysis uncovers strategies for driving engagement and boosting ROI, informing tactics to propel the brand forward digitally, and fostering customer loyalty and satisfaction.
STORY TELLING
Podcast
Podcast : Artificial Intelligence in MarketingHelly Patel
00:00 / 02:40
Client Work
Overview: Have written various blogs for bizzbrain advisors during my work tenure: Have showcased two of them
"Comparing Export Incentive Schemes: Existing vs. New - Which One is Better?"
"Why Should You Consider Obtaining AEO Certification Today?"
Instagram Account- Macramalia
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